BENEFITS OF CUSTOM MADE USB FLASH DRIVES Different companies all over the world including business enterprises compete for customers in order to penetrate the market for new company products, cut a niche for the company brand, expand existing market share or for purposes of having a competitive advantage over the competitors in the same industry. All these deliberate efforts are achieved by use of internal marketing department, hiring of external promotional consultants. The various approach used so that the intended objectives can be met are very expensive depending on the media been used to reach the target customers. Therefore, for starters some of these tactics may be out of the reach due to the high cost involved in order to make any meaningful impact. Limitation of financial resources to a start-up or an existing company is not an impediment to running a marketing campaign. All that is needed is for the management to brainstorm and come up with simple innovation approaches that can still make some difference. There are many approaches that can be considered to enrich the brand of the company to the intended target market by use of custom flash drives that come with various benefits. The principle advantage of marketing using a custom USB is that the method is very cost effective. The promo flash drives are not very expensive to purchase because cost may be influenced by the capacity of the flash drive, however, you may choose to buy those with realistic space like One GB and still serve the purpose. One the custom USB have been approach make an informed decision on who should be given and their distribution in order to have maximum brand exposure. The other major advantage of using custom USB is that, by putting logo or brand colors, customers have the image of the business wherever they are since they carry the information that they require using the USB. Further, even when using the flash drive on desktops or laptops, the brand exposure is well presented and it is engraved the impact may be for a very long time. Another the gain of using custom USB is that it can be presented to family members. Friends, best performing employee and loyal customers as a gift. The overall benefit of such an action is the brand exposure. Additionally, promo flash drives can be made in different designs, brand colors, shapes and different dimensions and materials like wooden USB that has a friendly feel, leather material that present a mature style. All these appearances are ideal for business exposure. Finally, it is easy to distinguish the custom USB from others that are not.